Kelly Campbell

Kelly Campbell serves as President, Peacock and Direct to Consumer, NBCUniversal. In this role, Campbell leads teams responsible for product, technology, marketing, content, operations, and decision sciences and works closely with leadership across NBCUniversal television, film, news, and sports on Peacock live and original programming. She reports to Matt Strauss, Chairman, NBCUniversal Direct-to-Consumer and International.

Campbell previously served as the President of Hulu at The Walt Disney Company. She oversaw Hulu’s streaming business and integrated Hulu into Disney’s broader direct-to-consumer streaming businesses. Prior, Campbell was Hulu's Chief Marketing Officer, leading the brand’s overall marketing across the SVOD and Live TV businesses and driving the strategic vision and voice behind the Hulu brand. Campbell also worked closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand was reflected in every aspect of the Hulu experience.

Earlier in her career, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition, and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Cambpell worked in investment banking for JPMorgan Chase. Campbell holds an MBA from Harvard Business school and a Bachelor of Science degree from Vanderbilt University. She resides in Manhattan Beach, CA with her husband and two sons.