Mgtr. Carlos Soto currently serves as the Subdirector Académico at UNIMINUTO Colombia and a university educator in Communication and Industrial Engineering. With a diverse academic background, Carlos Soto has held various teaching roles in marketing, neuromarketing, and graphic design across multiple educational institutions. Additionally, Carlos Soto leads social initiatives at UNIMINUTO Pereira and engages in advanced marketing consultancy through Advanded Marketing & Biometric Lab. A master’s degree in Neuromarketing and ongoing professional development highlight Carlos Soto's commitment to academic excellence and professional growth. Carlos Soto has actively contributed to the field through workshops and lectures aimed at enhancing business strategies and consumer understanding.
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