Tiffany Hayes Charles

Tiffany Hayes Charles has a diverse work experience spanning over two decades. Tiffany is currently working at Commerce Bank as the Vice President, Senior Public Relations & Brand Strategies Manager. In this role, they are responsible for protecting and amplifying the bank's brands through proactive media pitches and evaluating media opportunities. Tiffany also manages internal and external communications and ensures alignment across the bank's public relations functions.

Prior to their current position, Tiffany worked for Commerce Trust Company as the Vice President, Marketing Manager from 2013 to 2021. Here, they developed integrated marketing and communication campaigns, collaborated with executive management, and created consumer-focused plans to support strategic initiatives.

Before that, they worked at Wells Fargo Advisors as an Assistant Vice President, Marketing Program Manager from 2010 to 2013. In this role, they developed consumer marketing programs and led a project team that successfully launched direct-to-consumer campaigns.

Tiffany also has experience in the education sector, having worked as a faculty member at the University of Phoenix from 2009 to 2013.

Earlier in their career, they held various roles at Edward Jones Investments, Volkswagen of America, International Paper, and JC Penney, gaining valuable experience in marketing, business development, and management.

Overall, Tiffany brings a strong background in marketing, communication, and public relations to their current role at Commerce Bank.

Tiffany Hayes Charles completed their education at Florida Agricultural and Mechanical University. From 1999 to 2003, they earned a Bachelor of Arts degree in Business Administration with a minor in Journalism. Following that, they pursued further studies and obtained a Master of Business Administration (MBA) degree with a focus on Marketing from 2003 to 2005 at the same university. Alongside their formal education, Tiffany also obtained a certificate from the Public Relations Society of America, although the specific details about the field of study and completion date are not provided in the information. In terms of additional certifications, they obtained various qualifications including the Series 24 certification from the Financial Industry Regulatory Authority (FINRA) in September 2011, Accredited Asset Management Specialist certification from the College for Financial Planning in June 2008, Series 63 certification from FINRA in December 2005, and Series 7 certification from FINRA in November 2005. More recently, Tiffany obtained several digital marketing certifications from HubSpot Academy, including Digital Advertising Certified, SEO Certified, Sales Enablement Certified, Inbound Marketing Certified, Social Media Certified, Email Marketing Certified, and Inbound Certified. Lastly, they hold a Media Relations Certificate from the Public Relations Society of America (PRSA), although the specific completion date is not provided.