Barbara Rybka

Barbara Rybka has extensive work experience in various industries and roles. Barbara currently holds the position of Chief Customer Officer at Commerce Layer, a company focused on redefining ecommerce development. Prior to this, Barbara served as an Advisor to the CEO of Commerce Layer, where they worked on developing a modern API-first architecture for the global brands using the platform.

Before joining Commerce Layer, Barbara worked at Gucci as the Senior Vice President, Digital Worldwide. During their time at Gucci, they played a pivotal role in scaling the organization and exceeding key goals in the e-commerce business. Barbara also advocated for keeping the digital and e-commerce business in-house, distinguishing Gucci from other brands owned by the parent company, Kering.

Barbara's career includes leadership positions in other well-known companies as well. Barbara served as the Vice President of Marketing at Etsy, where they transformed the company from a craft movement into a mainstream brand. Prior to that, Barbara was the Vice President of Marketing at LimeLife, Inc., a women's-focused mobile gaming and publishing company. At both Etsy and LimeLife, they focused on differentiating the brand and driving commercial success.

Barbara also worked at Blue Nile, an e-commerce innovator in the diamond engagement ring space. Barbara was brought on board to develop a growth strategy and extend the brand's appeal to new customer segments. Additionally, Barbara gained foundational experience in information architecture and user experience design as a Client Engagement Director at Isobar, a digital agency initially formed as a joint venture between WPP and Deloitte.

Barbara's career began at American Express, where they held various roles, including Head of International Product Strategy & Development. Barbara played a key role in launching new product lines and expanding the co-branded card business internationally.

Overall, Barbara Rybka's work experience showcases their expertise in driving growth, developing customer-centric strategies, and leading digital transformation in both luxury and e-commerce industries.

Barbara Rybka holds an MBA in General Management from IMD. Barbara also possesses a Bachelor of Science degree in Mathematics from Smith College. Additionally, they have obtained certifications in Large Scale Scrum as a Certified LeSS Practitioner from LeSS - Large Scale Scrum, and in Scrum Master from Scrum Alliance. The specific years in which they obtained these certifications are not provided.