Dirk Hoerig

Dirk Hoerig is responsible for the overall company vision and strategy pursuing the vision to replace traditional on-premise enterprise software with flexible, cloud-native solutions. He aims to help large retailers and brands to seamlessly connect with the "content world" with global eCommerce services and to develop global digital strategies beyond the traditional webshop. Dirk Hoerig has already led several internet companies from the seed phase into profitability. In 2001, even as a student of computer science, Dirk founded his first

company for online shop development. Five years later, in 2006 he started commercetools. Ever since, commercetools has successfully implemented hundreds of projects both for SMBs and global players such as Cimpress (Tradeprint and Vistaprint), Carhartt Work in Progress, Hasbro, or Rewe.