Mr. Potter, President and Chief Executive Officer of The Fresh Market, has over 30 years of experience in the grocery industry with three plus years at The Fresh Market and over 26 with Empire Company Limited, one of the largest food retailers in North America and a leader in perishables. During his 26-year tenure at Empire, Mr. Potter served in senior executive positions. He was named to Canada’s Top 40 Under 40 for Leadership.
He earned his Bachelor of Management and MBA from Athabasca University and completed the Advanced Management Program at Harvard University.
Mr. Potter resides in Greensboro, North Carolina and serves on the board of directors of Heritage Grocers Group, Committee for Economic Development of The Conference Board and FMI.