Shideh Sedgh Bina is a founding partner of Insigniam and the Editor-in-Chief of IQ Insigniam Quarterly®. Responsible for the firm’s business development and marketing, Shideh has over thirty years of experience in management and consulting. She possesses expertise in working with CEOs and other C-suite executives to generate and execute enterprise-wide transformation in an array of industries, such as health care delivery, life-sciences, retail, media, and fast-moving consumer goods.