Michelle (Pataki) Hyams is a seasoned professional in digital customer innovation and service design, currently serving as the Digital Customer Innovation Lead at Commonwealth Bank since May 2024. Prior to this role, Michelle held various leadership positions at EY, including Director of the catalystLAB Innovation team and Director of Experience Design within Digital Engineering. Experience includes significant contributions at ANZ as a Senior Service Designer and Service Design Lead, focusing on credit lending and customer contact center initiatives. Michelle's extensive background also features roles in customer experience design at Australia Post, product development at Schiavello Group, and academic positions at RMIT University, the University of Melbourne, and Swinburne University of Technology. Educational qualifications include a Master's degree in Design from Swinburne University of Technology and a Bachelor's degree in Design from RMIT University.