Director Of Communications

Position Title:            Director of Communications  

Reports To:                Chief Operating Officer  

Department:              Administration

Status:                        Full-Time/Exempt

Summary

The Director of Communications is responsible for planning, development and implementation of all CMOAR’s communications, marketing strategies, and public relations activities, both external and internal. Directs the efforts of the marketing, communications, and coordinates at the strategic and tactical levels with the other functions of CMOAR. Position plays an integral role in managing, planning, and performance of public relations, and media strategy. May act as agency spokesperson as authorized by the Chief Executive Officer.

Responsibilities

• Supports and promotes understanding of CMOAR’s mission and core values to the public and media.

• Enhancing organizations identity, public image and positioning, fostering positive external relations and building long-term strategic alliances.

• Develop and strengthen relationships with local, regional, statewide, and federal leadership.

• Collaborates closely with leadership to advance the organization’s vision, promote the strengths and success of the clinic, and build CMOAR’s reputation as a trusting, long standing organization in the community.

• Develop focused strategies to increase the impact of our efforts to raise funders’ awareness of CMOAR’s story and history.

• Oversee communication efforts for delivering consistent, clear messaging to all internal and external stakeholders regarding the organization's main initiatives and strategic priorities.

• An active, public role as a spokesperson and representative of Clinica when needed to introduce/compliment the organization’s goals.

• Researching and evaluating public perception of Clinica and/or proposed PR campaigns, which may include conducting focus groups or coordinating surveys.

• Initiating and planning PR campaigns - analyzing problems and opportunities, defining goals.

• Writes and develops material tailored to the specific audience and adapts communication tone to meet the needs of the specific message being conveyed.

• Developing and maintaining good working relations with the media, including local newspapers, magazines, radio and television.

• Coordinates promotional campaigns for visibility and fundraising purposes in the electronic and print media.

• Organizing special events with public official and potential donors.

• Represent Clinica at social and political functions.

• Build upon our current efforts to build community leadership and determine need through community-based needs assessment. Act as the Clinica liaison to other community needs assessment projects being undertaken locally.

• Assists in writing and editing program and marketing materials.

• Publicizes organization’s economic and social contributions to appropriate publics.

• Develops programs to sustain organization’s image to external publics.

• Performs activities geared to provide support for fundraising activities such as donors, research and follow up.

• Plans and implements communication plan.

• Responsible for developing annual report, press releases and other communication.

• Oversees program reporting to private sources in collaboration with program managers.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism or a related discipline and two years of experience working in a corporate, agency or nonprofit environment, or an equivalent combination of education and experience.
• Seven plus years’ experience in communications.
• Excellent writing skills with the ability to translate strategy, complex topics and technical language into captivating communications for external/internal audience
• Strong attention to detail, ensuring that all communications, deliverables and projects are precise, professional and delivered in a timely manner
• Proficiency in communicating in multiple media (e.g., print, email, web, video/audio, graphics)
• Strong skills in Microsoft Office.