Sergio Balegno - Research Content and Campaigns

Sergio Balegno is an accomplished marketing executive with extensive experience in research content and campaigns. Since 2002, Sergio has served as Founding Partner and CEO of Ascend2, a firm that collaborates with marketing technology companies and digital marketing agencies to generate demand and provide content solutions. As a co-founder and Managing Partner, Sergio also contributed to Ascend2's development of SystematicMarketing, a marketing automation platform. In addition to these roles, Sergio is the Vice Chair of the Board of Directors for Community Connections Inc., which offers vital services to individuals with disabilities in Massachusetts. Previous positions include Director of Research Content at MarketingSherpa, President of MBA Marketing Communications—a consultancy for European technology companies entering the U.S. market, and Vice President of Marketing at PBA, where strategic initiatives significantly increased revenue.