Mateo Bermudez Gaeth

Mateo Bermudez Gaeth has a diverse range of work experience in digital marketing and data analysis. Mateo started their career in 2017 as a Working Student SEA/PPC at Lederausstattung GmbH, where they supported the development and management of online shops for Spanish-speaking target markets. Mateo also gained experience in online marketing measures such as SEA/PPC, SEO, and email marketing.

In 2017, Mateo worked as a Data Analyst Project at Conrad Electronic Group, where they developed a framework for IoT data analysis and analyzed existing data sources for the optimization of the Conrad Connect platform.

In 2018, they joined qwp GmbH as a Working Student in Online Marketing & Content Management. Mateo'sresponsibilities included managing content inside the AEM-Content Management System, optimizing SEO and SEA activities, and ensuring the correct implementation of meta data, images, and texts on the website.

Mateo's next role was as a SEA Manager (TRNE) at Claneo | Internationales Search & Content Marketing in 2019. Mateo implemented keyword strategies in PPC, wrote ad text for the search and display network, and supported analyses and evaluations in the SEA area.

Currently, Mateo is working at Compado as a Paid Search Manager - SEA Manager. Mateo is responsible for managing over 50 Google and Bing accounts with high spends in multiple languages and territories worldwide. Mateo'stasks include conducting regular account and campaign analyses, optimizing Google and Bing accounts through bid management and automated bidding strategies, and managing various ad extensions and search features. Mateo also utilizes Google Remarketing, Audiences, and Analytics for campaign optimization.

From 2014 to 2018, Mateo Bermudez Gaeth attended Technische Universität Berlin where they pursued a Bachelor's degree in Industrial Engineering with a focus on IT (Wirtschaftsingenieurwesen).