William Caton

William (Bill) Caton is a seasoned digital marketing professional with extensive experience in managing substantial ad budgets across various platforms. Currently serving as the Sr. Manager of Paid Media at Eyeful Media, William oversees an annual digital ad spend of $6 million. Prior roles include Acquisition Manager at Jump 450 Media, where management of over $17 million in ad spend was executed for multiple renowned brands, and Paid Search Strategist at Hallmark Cards, responsible for generating $10 million in annual online revenue. With additional expertise in performance marketing consulting and digital media buying, William has a proven track record in strategy development, campaign optimization, and comprehensive reporting, underpinned by a Bachelor's degree in Interactive Digital Media from Northwest Missouri State University.