Mafalda Silva

Mafalda Silva is a seasoned professional with extensive experience in digital trading and e-commerce across various prestigious organizations. Currently serving as the Digital Trading Director at Richemont since September 2023, Mafalda previously held the role of Growth Director at ABASK, where a new platform for luxury craftsmanship and design was successfully launched. Prior to that, Mafalda was the Head of Ecommerce (Wearables) at Meta, contributing to the Go To Market strategy for the AR/Wearables category, having also led the EMEA & APAC e-commerce teams. Earlier roles included mentorship at the British Fashion Council, Head of Digital at Pringle of Scotland, and Senior E-Commerce Strategy Manager at Farfetch, where management of e-commerce performance for multiple brands was a key focus. Additional experience includes positions at Google and ARC - Omnicom Media Group. Mafalda holds a Masters in Management from London Business School and a BSc in Management (Marketing) from The University of Manchester.