Edgar Estrella Paredes

Edgar Estrella Paredes is a multifaceted professional with extensive experience in commercial strategy and market development. Currently serving as a part-time university professor at Universidad ECOTEC, Edgar also holds the position of Jefe Comercial y Route To Market at Levapan. Previously, Edgar contributed to HEINEKEN Ecuador as a Commercial Specialist focusing on Route To Market projects, and led initiatives at Grupo AJE and Arca Continental aimed at enhancing market reach and operational efficiency. Edgar’s career began at Anheuser-Busch InBev and includes diverse roles in sales and market analysis. Educational qualifications include a Master's degree in Strategic Management with a focus on Marketing from Universidad Iberoamericana, along with engineering degrees in industrial and business administration from Universidad de Guayaquil, and ongoing studies in Digital Analytics & Big Data at IEDGE Business School.