ISV Marketing Manager

We are a fast-growing, ambitious, and professional company with headquarters in Leusden (Netherlands) and other local offices within Europe.

Companial is a unique place where creativity and innovation are core to who we are and what we will be in the future. Where you can have new ideas every day and work with your colleagues to bring them to life.  We work together, help each other and our clients, the Microsoft Dynamics partners across the world.  

Within our Marketing & Portfolio team, we are looking for a ISV Marketing Manager who is preferably located in the area of Munich or near to our office in Leusden or Vilnius. Currently this concerns a temporary position with the option of permanent employment.

Key responsibilities

• Position Companial as the most preferred partner for any ISV that offers horizontal or vertical solution for Dynamics 365 and Power Platform.
• Manage co-marketing activities and joint promotional campaigns with ISV partners- Marketing Services to support ISVs promote their solution towards other Companial partners (measured by Marketing Service opportunities signed by ISV)
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
• Ensure brand consistency across all ISV marketing initiatives
• Develop and implement comprehensive marketing plans targeting ISV partners (measured by up-todate Marketing plans, Opportunies and accesses to Solution marketplace website

Key tasks

• Managing the solution marketplace website by implementing SEO strategies, driving traffic, and enhancing platform features.
• Creating comprehensive annual marketing plans for ISV partners, aligning strategies with their unique goals and objectives.
• Proficiency in social media management, crafting compelling content, and leveraging performance metrics to optimize engagement and reach.
• Organizing impactful webinars, campaigns, and online events to facilitate knowledge-sharing and networking opportunities among partners and ISVs.
• Collaborating closely with stakeholders to develop effective marketing strategies that maximize results for partners and ISVs.
• Coordinate ISV go-to-market and engagement with regional Marketing managers and operations
• Seek market and ISV partner feedback to develop and evolve marketing service offerings

Experience

• Bachelor's degree in Marketing, Business, or a related field – 2 years related Marketing experience in Partner/ISV ecosystem within Microsoft Dynamics 365 is a plus
• Proven experience in marketing, preferably in the software or technology industry.
• Understanding of the ISV ecosystem and software distribution channels.
• Excellent communication, collaboration, and project management skills.
• Ability to work effectively with cross-functional teams and external partners.
• Creative thinker with a data-driven approach to marketing.
• Experience in the Microsoft partner ecosystem is a plus
• Working in international environment

Skills

• Experience with digital marketing tools and platforms.
• Familiarity with CRM systems and marketing automation tools.
• Knowledge of the latest marketing trends and best practices in the software industry
• Excellent presentation and communication skills in English
• Coordination and alignment of virtual teams
• Customer/partner  orientation
• Output and result oriented
• Self development and management
• Networking skills
• MBA or comparable university degree