Amy Massa

Amy Massa is a Senior Customer Insights Manager at Compass Digital since July 2022, specializing in the consumer packaged goods industry and serving as the voice of the consumer within data science and product management. Prior experience includes a Principal role at IRI, focusing on client leadership and new client development, and as Sales Strategy Manager at Weston Foods, where market trends and consumer behavior were analyzed to drive sales strategies. Previously, Amy held several positions at Campbell Company of Canada, including National Sales Strategy and various roles in analytics, where insights were generated through market research and competitive intelligence. Early career experience includes positions at Reckitt Benckiser as a Wal-Mart Category Advisor and at Fruit of the Loom as a Category Analyst. Educational background includes a Marketing degree from Sheridan College and a Fashion Management degree with a focus on Cosmetic Artistry from Humber College.