CONCACAF
Juan Ascanio has extensive experience in brand marketing, currently serving as the Head of Brand Marketing at CONCACAF since October 2017, overseeing prominent brands such as the Concacaf Gold Cup and Concacaf Champions League. As a former Pre-match Ceremony Manager for FIFA World Cup Qatar 2022, Juan demonstrated leadership on a global stage. Previous roles include Regional Marketing Manager for GP Batteries, where Juan managed regional marketing efforts in Latin America, and International Marketing Manager for Ceccato Foods, focused on identifying business opportunities. Early career experience includes positions at Kellogg Company, providing foundational skills in brand management and coordination. Juan holds an MBA in Business Administration and Management from IESA and a degree in Communication from Universidad 'Santa María'.
CONCACAF
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We are the Confederation of North, Central America and Caribbean Association Football (Concacaf). Concacaf is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: For the Love of Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency and passion in order to inspire participation in the game. Through offices located in Miami (USA), Guatemala City (Guatemala), and Kingston (Jamaica), Concacaf provides leadership for a network of unified competitions and development activities that unites this diverse region in football, with the goals of actively promoting universal access to our sport, and raising the quality of football across the Confederation. Mission Develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game.