Juan Ascanio

Juan Ascanio has extensive experience in brand marketing, currently serving as the Head of Brand Marketing at CONCACAF since October 2017, overseeing prominent brands such as the Concacaf Gold Cup and Concacaf Champions League. As a former Pre-match Ceremony Manager for FIFA World Cup Qatar 2022, Juan demonstrated leadership on a global stage. Previous roles include Regional Marketing Manager for GP Batteries, where Juan managed regional marketing efforts in Latin America, and International Marketing Manager for Ceccato Foods, focused on identifying business opportunities. Early career experience includes positions at Kellogg Company, providing foundational skills in brand management and coordination. Juan holds an MBA in Business Administration and Management from IESA and a degree in Communication from Universidad 'Santa María'.