Rafael Verissimo

Rafael Verissimo is a Digital Campaign Specialist at Concentra since March 2023, focusing on digital marketing strategies including the establishment of multi-tiered onboarding campaigns and increasing monthly leads. Previously, Rafael held roles at Lennox International, first as a Sales Enablement Specialist III, where skills were applied in change management and sales team communication, and as a Marketing Automation Specialist, optimizing lead flow and tradeshow lead capture. At Texas Capital Bank, Rafael led lead generation efforts for the SBA Paycheck Protection Program during the COVID-19 pandemic and managed campaign-specific landing pages. Earlier experience includes a Marketing Specialist role at Generational Equity, LLC, focusing on outbound email demand generation, and an internship at Aero Precision, where support was provided for sales teams and data analysis. Rafael holds a Bachelor of Business Administration in Business Marketing from Texas State University.