wen minkoff, phd

Wen Minkoff, PhD, has a diverse work experience spanning multiple industries and roles. Currently, as the Director of Marketing at Concha Labs since January 2021, Wen leads a team responsible for developing the company's go-to-market strategy, customer journey and persona development, branding, and channel marketing.

Prior to joining Concha Labs, Wen owned Bay Area and Beyond, LLC, which served as a consulting and events company starting in January 2018.

From 2002 to the present, Wen founded and ran QBABE, a women's event company that is currently inactive.

Wen also held significant roles at GeoEx (Geographic Expeditions) from 2015 to 2020, including Sr. Managing Director of Marketing and Managing Director of Marketing, where they were responsible for strategic planning, growth-oriented initiatives, and problem-solving.

Before that, Wen worked at Olivia Companies, LLC from 2008 to 2015, starting as a Copywriter and transitioning to Marketing Manager and Director of Marketing. In these roles, Wen contributed to various marketing campaigns, budget allocation, and trip marketing plans for Olivia Travel.

Wen's earlier experience includes working as a Conference Director at Financial Research Associates / Pharmaceutical Education Associates LLC from 2005 to 2008, organizing executive summits, conferences, seminars, and webinars in the financial, pharmaceutical, healthcare, and legal industries.

Wen Minkoff, Ph.D. has a Bachelor of Arts degree from Miami University. They also hold a Master of Arts degree from The Ohio State University. Furthermore, Wen Minkoff obtained a Ph.D. from the University of California, Santa Cruz. In addition to their academic degrees, they have also received a certification in Digital Transformation Strategy from the University of California, Berkeley, Haas School of Business in 2017.