Elena Kamshitskaia

Head of Growth Marketing at ConferenceCast

Elena Kamshitskaia has a wealth of experience in digital marketing, business development, and SEO. Elena began their career in 2009 as the Chief International Business Development Officer and Head of SEO Department at MediaNation. In 2019, they were the Senior Traffic Manager and International Expansion Manager at FloraQueen, where they introduced a new SEO strategy that increased the revenue from organic search by 21%. In 2020, they were the Senior Digital Marketing Consultant at Hyperzon, where they created all digital marketing planning and strategy infrastructure from the scratch. Currently, they are the Marketing Lead at Investors Europe, where they own the digital marketing strategy and budgeting and runs Facebook and LinkedIn paid campaigns. Most recently, they were appointed as the Head of Growth Marketing at ConferenceCast.tv, where they are responsible for building a marketing strategy and business processes from the scratch and managing it full cycle.

Elena Kamshitskaia completed their Bachelor's degree in Public Relations, Advertising, and Applied Communication from Moscow State University of Printing Arts (MGUP) in 2010. Elena then went on to pursue a Postgraduate in purchasing and supply chain from INSA, Business, Marketing & Communication School in 2017, and completed it in 2018. Elena then went on to pursue a Master in Digital Marketing & Customer Experience from the same institution, which they completed in 2019. Additionally, they have also obtained certifications from various institutions such as University of California, Berkeley, Microsoft, and Google, including Marketing Analytics, Bing Ads Accredited Professional, Google Analytics Individual Qualification, Google Ads Search Certification, and Google Ads Apps Certification.

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Timeline

  • Head of Growth Marketing

    July, 2021 - present