Xavier Papiol

Xavier Papiol currently holds the position of Chief Marketing & Digital Officer at Conforama España and serves as Chief Artificial Intelligence Officer at PUBLICOM ALL LINE, along with teaching Digital Advertising and SEM at BIGSEO. As the Founder and CEO of AI4ADS, Xavier established the first AIAA agency in the Spanish market focused on AI automation. Previously, Xavier was Marketing Director & E-commerce (CMO) at Conforama Iberia, where responsibilities included consumer and competition analysis. Earlier in the career, Xavier held various marketing roles at Brico Depôt España and Boulanger, achieving top sales rankings and managing significant teams. Educational credentials include a Postgraduate degree in Strategic Marketing from ESIC Business & Marketing School.