Myrna Quezada

Myrna Quezada has extensive work experience in the beverage industry. Currently, they serve as the Division Sales Manager at Congo Brands, where they represent and manages distributor relationships in the California and Arizona markets. Myrna leads a team of Area Sales Managers, Market Managers, and field staff.

Prior to their current role, Myrna worked at Classic Beverage of Southern California as the Brand Manager for Non-Alc, Beer, and Seltzers. Myrna managed pricing, sales admin, and tell-sell departments to meet profit goals and ensure adherence to company processes and ABC laws. Myrna also handled a diverse portfolio of brands and enhanced supplier relations through effective communication and planning.

Before that, Myrna served as the Inventory Manager - Imports at Classic Beverage, where they were responsible for ordering and monitoring inventory for Heineken, Asahi, and Sapporo brands. Myrna utilized inventory management software to forecast product volume.

Myrna also worked as a Sales Analyst at Classic Beverage, where they generated distribution and volume reports using a specialized software package. Myrna collaborated with the VP of Sales and Brand Managers to prepare annual sales plans.

Earlier in their career, Myrna served as a Supervisor at MillerCoors, where they recruited, trained, and managed a sales team responsible for increasing sales and visibility of the Miller portfolio in Los Angeles County. Myrna also executed company initiatives and promotional programs with distributors.

Prior to that, Myrna held the position of Director of Sales at Playhut, Inc, where they managed a nationwide territory and focused on growth in department store chains, grocery stores, and specialty accounts domestically and internationally.

Myrna started their career at Mattel, Inc. as an Account Manager, where they developed business for key corporate department and retail accounts. Myrna secured promotional programs and established business relationships with prospective accounts.

Myrna's early experience was as an Account Executive at ADVO Inc, where they managed and developed direct mail advertising and marketing campaigns. Myrna created tailored advertising proposals and performed demographic and geographic marketing analysis.

Overall, Myrna Quezada has a strong background in sales, brand management, inventory management, and team leadership within the beverage and consumer goods industries.

Myrna Quezada pursued their Bachelor's of Science degree in Business, Management, Marketing, and Related Support Services from California State Polytechnic University-Pomona during the years 1991 to 1995.