Leanna Balaban has a diverse work experience in the field of marketing, public relations, and event management. Leanna is currently serving as the Director of Marketing and E-Commerce at Connected Apparel since November 2017. Prior to this, they worked at ID Public Relations as an Account Executive, Digital Strategy from July 2013 to June 2017.
Leanna also gained valuable experience during their internships at Grand Central Marketing, Fox Filmed Entertainment, Mindy Weiss Party Consultants, Mint Julep Social Events, Michelle Marie Public Relations, and Orsi Public Relations. During their internship at Grand Central Marketing, they were involved in brainstorming meetings, researched vendors for client events, managed social media channels, developed lists of influencers, and assisted in event production. Leanna'sinternship at Fox Filmed Entertainment included tasks such as brainstorming meetings, grassroots campaigns, and researching marketing strategies.
Additionally, they served as the Public Relations Vice President at Gamma Phi Beta Sorority from June 2012 to January 2013. As an intern at Mindy Weiss Party Consultants, they gained experience in event planning and management.
Leanna started their career as an intern at Orsi Public Relations in 2008, where they drafted pitches and press releases, assembled press kits, and conducted research for Sketchers. Leanna continued their internship at Orsi Public Relations in 2009, where they gained further experience in PR and media relations.
Overall, Leanna Balaban has a well-rounded background in marketing, PR, event management, and digital strategy, with a range of internships and a current leadership position in marketing and e-commerce.
Leanna Balaban pursued their education from 2009 to 2013 at the University of Southern California. During this time, they obtained a Bachelor of Arts (B.A.) degree in Public Relations.
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