Mélanie Lefort

Mélanie Lefort is an accomplished professional in public affairs and communications, currently serving as Directrice principale at Consignaction since October 2023. Responsibilities include developing and implementing communication strategies to expand recycling measures in Quebec, fostering relationships with local media and stakeholders, and advising the CEO on key issues. Prior to this role, Mélanie held notable positions at RONA, including Cheffe marketing pour les matériaux de construction and Spécialiste marketing local, where focus was on consumer insights and market execution. As Mairesse of Sainte-Martine, Mélanie represented citizens and maintained governmental relations, while earlier experience included strategic marketing roles at Réno-Dépôt and Communications Breton, and a formative internship at Casino de Montréal. Educational qualifications encompass marketing management and communication certificates from HEC Montréal and Université de Montréal, as well as a diploma in advertising and marketing from Cité collégiale d'Ottawa.