Constellation Brands
Kevin Berka is a seasoned professional in consumer strategy and insights, currently serving as Sr. Manager for both Modelo and the Corona Brand Family at Constellation Brands since February 2023. Previously, Kevin held the position of Manager for Global Consumer Insights at McDonald's, where significant contributions were made to understanding consumer behavior. At Beam Suntory, Kevin led global insights for the Jim Beam brand, managing comprehensive brand research and collaborating closely with brand teams on strategic planning. Prior experience includes managing consumer insights and strategy at The Kraft Heinz Company and serving various roles at Discover Financial Services, which involved enhancing consumer insights methodologies and launching new card products. Kevin holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign.
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Constellation Brands
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At Constellation Brands, they produce and market high-end beer and premium wine and spirits brands. They are a visionary company on a mission to build brands that people love. Driven, smart, passionate and agile – they never content with the status quo and are uninterested in playing it safe. They thrive on innovation and new ideas and are at their best when pushing their boundaries. Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, their trade partners, the environment, their investors and to consumers around the world who choose their products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 80 premium consumer brands in its portfolio, about 40 facilities and approximately 10,000 talented employees.