CM

Cynthia Mak

Product Marketing Lead at Constructor

Cynthia Mak has a diverse work experience spanning over two decades. Their most recent role is as a Product Marketing Lead at Constructor, where they started in November 2021. Prior to this, they co-founded a mental health startup called Myloh in October 2020 and served as the Co-Founder, Product & Marketing until December 2021.

Cynthia's previous experience includes working at John Wiley & Sons Singapore, where they held various roles. From December 2016 to June 2020, they worked as the Director of Marketing & Partnerships, APAC, leading a marketing team and developing a go-to-market strategy. Prior to that, from November 2013 to November 2016, they were the Associate Director of Marketing & Business Development, Asia, where they identified revenue-generating opportunities and developed strategic partnerships. From December 2006 to October 2013, they served as Senior Marketing Manager, Asia, and was responsible for channel marketing and building author relationships. Cynthia's career at John Wiley & Sons Singapore started in May 2001 as the Sales & Account Management Lead, where they developed the trade/retail business in Malaysia.

Overall, Cynthia has a strong background in marketing and business development, with experience in both leadership and operational roles.

Cynthia Mak's education history includes a Master of Arts degree in Digital Management from Hyper Island, which they obtained from 2022 to 2024. Prior to that, they pursued a Mastering Design Thinking program at the Sloan School of Management, Massachusetts Institute of Technology. Cynthia also holds a degree in Commerce with a focus on Marketing and Finance from the University of New South Wales (UNSW).

In addition to their formal education, Cynthia has obtained various certifications. These include certifications in Future Scenarios, Intelligent Machines, Humans of Customers, Radical Perspectives, and Leading Teams, all from Hyper Island. Cynthia has also completed programs such as BCG RISE Distinction Hackathon Project and BCG RISE Top 2 Digital Essentials Group Project from RISE by DigitalBCG Academy. Furthermore, they hold certifications from external institutions like Human Factors International, LinkedIn, Coursera, Google Digital Academy (Skillshop), AGSM @ UNSW Business School, and Demandbase. The certifications cover a range of topics including usability analysis, scrum, artificial intelligence, marketing analytics, psychology, leadership, and account-based marketing.

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