Consumer Edge
Natalie Beden is an experienced professional in product management, currently serving as Director of Product Management at Consumer Edge since the acquisition of Earnest Analytics in April 2025. Prior to this role, Natalie held various positions at Earnest Analytics, beginning as Product Manager and advancing to Senior Product Manager and Director. Natalie's career also includes significant experience at BlackRock as a Product Manager and Program Analyst, where complex compliance issues were addressed for large financial institutions. Earlier roles include tutoring at Virginia Tech's Student Athlete Academic Support Services and participating in internships with GE Digital, Deloitte, and Amazon. Natalie earned a Bachelor's Degree in Business Information Technology from Virginia Tech in 2018.
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Consumer Edge
Consumer Edge (CE) is a consumer alternative data firm providing insights as a service solutions to the global investor community, hedge funds, private equity, venture capital, corporates and data partners. Since its founding in 2009 CE has focused on the nexus of data, research, technology and partnerships to fuel the discovery of consumer insights and offer best in class services to our clients. We continue this focus today, delivering next-generation data tools designed to answer complex questions on consumer behavior.