Larissa Espírito Santo

Head Of Brand Marketing at Conta Simples

Larissa Espírito Santo has worked in the marketing and communications industry since 2010. Larissa began their career at Artplan as an Executiva de Contas in 2010. In 2013, they moved to DPZ Propaganda as a Supervisora de Contas, where they were responsible for balancing the relationship between clients such as Vivo, PDG, Petrobrás, and Odebrecht, and developing integrated campaigns. In 2014, they returned to Artplan as a Supervisora de Contas for Amil Assistência médica, leading initiatives from communication to brand experience. In 2017, they moved to F/Nazca Saatchi & Saatchi as a Supervisora de Contas, where they were responsible for leading initiatives from communication to brand experience, product creation, apps, and brand social profile for clients such as Shell, Sadia, Boticário, Google, Trident, and CBMM. In 2019, they joined Rappi as a Head of Brand, Brand Manager (LATAM), Growth Marketing Manager, and Project Lead, where they were responsible for creating a community around Rappi's brand, defining and supervising the brand's strategy, working on the brand fundamentals, and overseeing strategy and brand execution. In 2021, they moved to Ame Digital as a Head of Marketing, where they were responsible for overseeing planning, creating, implementing, and measuring the success of comprehensive marketing, communications, and public relations programs. In 2022, they joined Conta Simples as a Head of Brand Marketing, where they are responsible for creating a community around Conta Simples's brand, leading PR, Events, CRM, Blog Contents, Social media, and InHouse teams, defining and supervising the brand's strategy, and working on the brand fundamentals and long-term plans to improve user perception.

Larissa Espírito Santo completed their Fundamental Education at Colégio Santo Agostinho. From 2005 to 2009, they attended ESPM Escola Superior de Propaganda e Marketing, graduating with a degree in Propaganda and Marketing.

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