Christopher Swarup

Senior Director, Global Marketing Operations Martech Analytics at ContentSquare

Christopher Swarup has a diverse range of work experience in marketing operations and strategy. Christopher is currently the Senior Director of Global Marketing Operations at Contentsquare, where they oversee Martech and Analytics. Previously, they worked as a Marketing Operations Consultant during a self-employed period.

Prior to that, Swarup held the position of Director of Marketing and Outbound Sales Operations at Pleo, where they successfully built a marketing operations team and developed a playbook and systems architecture. Christopher also designed and implemented marketing measurements for performance review purposes.

Before Pleo, Swarup was the Director of Marketing Operations, Strategy, and Analytics for Nutanix. In this role, they led a team responsible for defining marketing goals and metrics, analyzing key performance indicators, and developing operational reports and dashboards.

Swarup's earlier experience includes serving as the Senior Global Marketing Operations Manager at Equinix, where they managed lead tracking and analytics systems and drove process alignment across sales and marketing. Christopher also held various roles at FE fundinfo, Finastra, Hatstand - A Synechron Company, Marks and Spencer, and DELL International Services, Bangalore, India.

Throughout their career, Swarup has demonstrated strong leadership skills, a focus on process improvement, and expertise in marketing technologies and analytics.

Christopher Swarup's education history is as follows:

- From 2008 to 2009, they attended the University of Wales, Cardiff and obtained an MBA degree in Marketing.

- From 2005 to 2008, they studied at the University of Sunderland, where they earned a BSC(hons) degree in Applied Business Computing.

- In 1997 to 1999, they attended St Joseph's Arts and Science College and completed A-levels in Physics, Chemistry, Maths and Biology.

- In 1997, they also obtained an ICSE (GCSE equivalent) from St. Joseph's Boys High School in Bangalore.

- In 2012, they enrolled in Reed Learning and completed a course in Strategic Marketing Planning.

- In 2010, they underwent leadership development training at LDL Leadership Development, with a focus on Introduction to Financial Markets and Sales.

- In 2011, they received training from Recruitment Matters International Limited, specifically in Interview & Screening Techniques.

- In 2015, they completed a Salesforce.com New Admins (ADM201) course, with a specialization in the Salesforce CRM application platform.

Additionally, Christopher Swarup has acquired several certifications:

- In 2023, they obtained certifications in B2B Go-to-Market Strategy: How to Transform Your Business, Learning Data Analytics: 1 Foundations, Sales Forecasting, and Accounting Foundations from LinkedIn.

- In 2022, they obtained certifications in Sales Operations from LinkedIn.

- In 2020, they obtained certifications in Forrester Demand And Account-Based Marketing from Forrester, Tableau Desktop I&II Accelerated from Tableau Software, and SiriusDecisions B2B Marketing Foundations Pro from SiriusDecisions.

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Timeline

  • Senior Director, Global Marketing Operations Martech Analytics

    May, 2023 - present