Simon Lalloz

Events Marketing Manager, Asia at ContentSquare

Simon Lalloz has a diverse work experience in the field of marketing and digital marketing. Simon started their career as a Digital Marketing Executive at Agence Evénements, where they played a key role in the launch of the first Escape Room in New Caledonia. Simon'sresponsibilities included creating and managing the marketing and communication plan through an omnichannel strategy, as well as developing and implementing the social media strategy.

Simon then interned at Lacoste USA/NORTH AMERICA as a Digital Marketing Assistant. During this time, they focused on CRM strategy to improve loyalty and brand preference. Simon also managed social media platforms such as Facebook and Twitter, including content creation, data analysis, and reporting. Additionally, they contributed to the successful launch and integration of Lacoste on the mobile shopping application, Spring, and conducted market studies on the Chinese and Mexican markets.

After Lacoste, Simon joined Radisson Blu as a Digital Marketing Assistant. In this role, they worked on website optimization and redesign to enhance the user experience and drive e-commerce. Simon also developed a competitive intelligence strategy to identify market trends and redesigned the emailing structure and content for both B2C and B2B purposes. Simon also created an activation plan to promote events throughout the year and organized Ratings & Review emailing campaigns.

Following their time at Radisson Blu, Simon joined Philips as an International Junior Marketing Manager. Simon focused on the Steam Generators lines of Philips' Garment Care division, working on both B2C and B2B projects with a special focus on digital. Simon managed integral product development projects on a global level and collaborated with various teams on artwork and assets development. Simon also interned as a Junior Marketing Manager at Philips, where their responsibilities included communication and contribution to brand visibility online. Simon developed media for merchant sites, analyzed consumer opinions and online performance, managed CRM campaigns, and organized newsletter writing and social media activation.

Simon then worked as a Marketing Manager APAC at AB Tasty, a provider of AI-powered experimentation and personalization solutions. Simon played a crucial role in driving conversions and revenue on digital assets for global brands such as L'Oréal, Heineken, and Hermès. Simon provided marketing and product teams with an optimization platform, enabling them to convert website visitors into customers, subscribers, or leads while delivering exceptional user experiences.

Currently, Simon is working as an Events Marketing Manager Asia at Contentsquare. The company offers insights to help businesses understand their customers and create valuable digital experiences. Simon collaborates with global clients such as Microsoft, Samsung, and HSBC to manage events marketing strategies in the Asian region.

Overall, Simon Lalloz has gained extensive experience in marketing and digital marketing through their various roles, showcasing their ability to drive conversions, enhance user experiences, and achieve business goals.

Simon Lalloz has a diverse education history, with several degrees and certifications in different fields. Simon began their education in 2010 at the High School of Pouembout in New Caledonia, where they obtained their French Baccalauréat in Economics and Social in 2012. In 2013, Simon attended OMNES Education and earned a Master's degree in International Marketing, which they completed in 2017.

During their time at OMNES Education, Simon also pursued additional educational opportunities. In 2013, they attended Kaplan International College in New York and received a Certificate of Achievement in English. The following year, in 2014, Simon attended Kaplan International College in Toronto, Canada, where they obtained certification in TOEFL preparation, a program focused on English language skills.

In 2015, Simon enrolled in Independent College and pursued a double degree in Digital Marketing, which they completed in 2016. This degree was a Bachelor of Arts (Honors) program.

Continuing their education journey, in 2018, Simon joined ESCP Business School and pursued an MSc in Marketing and Digital Media. Simon completed this program in 2019. Later that year, Simon attended the University of California, Berkeley, for Executive Training in Digital Transformation, further expanding their knowledge in this field.

In addition to their degrees, Simon has also obtained certifications to enhance their skills. In July 2022, they became Contentsquare Certified through Contentsquare, an institution that specializes in digital experience analytics.

Overall, Simon Lalloz's education history reflects their dedication to developing expertise in marketing, digital media, English language skills, and digital transformation.

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Timeline

  • Events Marketing Manager, Asia

    May, 2022 - present

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