Livia Neffa

Livia Neffa is an experienced professional in email marketing and customer relationship management, currently serving as Senior Email & CRM Manager at Contiki since March 2019. Livia has developed and executed email marketing strategies to drive engagement, growth, and return on investment, while managing automated campaigns through Salesforce Marketing Cloud. Previous roles include Email Marketing Manager and Email Producer at BS&T Digital Limited, where responsibilities encompassed designing and coordinating email campaigns and collaborating with various teams. Livia's background also includes marketing roles at ZINIO and the European Bartender School, commercial management at Centro de Convenções de Vitória, and founding a fashion blog. Livia holds multiple degrees, including an MBA in International Marketing and a Master's in Marketing 2.0, alongside foundational training in law.