Continental Biscuits Ltd.
Khizar Hayat is a seasoned professional with a strong background in sales. Starting their career as a Territory Sales Officer in Kolson Food in 2005, Khizar has since held various sales positions in different companies. Currently, Khizar is working as a Senior Sales Officer at Continental Biscuit Limited, while also serving as an Area Sales Manager at Shangrila (Private) Limited, M A Foods Sahiwal, and Bakers Land Biscuits. Khizar is currently pursuing a Master's degree in Business Administration with a focus on Marketing at Institute of Southern Punjab.
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Continental Biscuits Ltd.
Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.