Continental Biscuits Ltd.
Mrs. Sherood Hasan Ali Khan born on May 6, 1949, is the Executive Director of Hamid Flour Mills Ltd established in 1979 in Sukkur. Mrs. Khan is actively involved in promoting education in the rural areas of Pakistan and is currently running a number of schools for boys and girls successfully in Nara Desert and Sukkur. She is also a member of the board of governors at Shah Abdul Lateef University at Khairpur. She is the President of Sir Abdullah Haroon Association, which is running the Sir Abdullah Haroon Yateem Khana (Orphanage) Lyari, The Lady Nusrat Haroon School - Lyari and Shaukat Haroon Clinic in Lyari. Furthermore, Mrs. Khan has also running a mineral water project; the brand name of the product is "VASKARO".
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Continental Biscuits Ltd.
Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.