Gini Roberts

Gini has more than 15 years of marketing experience, helping brands attract new business and deepen existing customer relationships. A huge fan of variety, Gini’s marketing know-how spans many disciplines including events, web development, paid media, email marketing, content creation and project management.

She combines a love of modern marketing techniques with an affinity for all things 1980s. It is not uncommon to find her blasting a new wave hit or hair band power ballad for a quick pick-me-up (her secret to success when earning her MBA in global management).

She has several years of experience in the higher education industry, including leading digital marketing initiatives at one of the world’s top-ranked colleges of education, ASU’s Mary Lou Fulton Teachers College.

At Convince & Convert, Gini serves as the go-to content concierge for clients, providing strategic consultation to address their needs and ensuring media projects are delivered beyond expectations.