Freya Seeger

Freya Seeger is a seasoned professional with extensive experience in eCommerce and digital marketing. Currently serving as the Director of Site Merchandising at Windsor Fashions, Freya also works as a PhD Fellow at Copenhagen Business School, focusing on the impact of Generative AI on social platforms. As a founding member of CartStars, Freya collaborates with industry leaders to enhance collective growth in eCommerce. Previously, Freya held the position of Director of Ecommerce at UNITED NUDE, overseeing a team in managing P&L and strategic objectives. Freya's background includes roles at Zalando SE, where significant contributions were made in global content marketing across various sectors, as well as marketing management positions in telecommunications and pharmaceuticals. Freya's educational credentials include a Master's degree in Leadership & Management from Copenhagen Business School and a Bachelor's degree in International Management from the University of Ottawa.