Bryan Keefer

VP of Product at Cordial

Bryan Keefer has over 15 years of work experience in the product and business development space. Starting in 2006, they were the Managing Editor at Brijit.com, where they oversaw all editorial content and workflow. In 2008, they were hired as an Senior Editor at IAC, then quickly promoted to Director of Product at The Daily Beast. In 2010, they joined Rhythm NewMedia (now RhythmOne) as the Director of Business Development, where they developed a geotargeting product that increased brand visibility and led to a 20% gain in new business revenue and a 30% increase in sales retention. In 2017, they were the Senior Business Analyst/Product Specialist at Cainkade, where they managed the development of consumer mobile apps for iOS and Android devices. That same year, they were the COO (Interim) at Street Fight. In 2014, they founded their own consulting company, Bryan Keefer Consulting, dedicated to working with startup clients to improve brand awareness and revenue. In 2021, they were the Head of Digital Product at Firstleaf, where they led digital product strategy, design and execution for direct-to-consumer subscription and ecommerce wine business. Currently, they are the VP of Product and Product Innovation Strategy Director at Cordial.

Bryan Keefer attended Mountain View High School and then Stanford University where they received a BA in History. Bryan then pursued graduate coursework in Writing for Film and Television at the University of Southern California. In December 2021, they obtained a WSET 1 certification from the Wine & Spirit Education Trust.

Links

Previous companies

IAC logo
SoulCycle logo
The Daily Beast logo

Timeline

  • VP of Product

    December, 2022 - present

  • Product Innovation Strategy Director

    March, 2022

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