Jane Lichacz

Jane Lichacz is a Senior Performance Marketing Manager at Core Digital Media, responsible for managing a multi-million-dollar online marketing budget aimed at customer acquisition and lead generation for a leading mortgage lender. In this role, Jane mentors team members on media buying and bidding strategies to achieve performance KPIs. Previously, as a Performance Marketing Manager, Jane led creative development and effective A/B testing that consistently met marketing objectives. Jane's experience includes serving as a Social Media Coordinator at Accuride International Inc., where Jane expanded market reach significantly through digital content and successful campaigns. Early career roles include a marketing internship at TAO Group, where Jane developed strategies to acquire partnerships, and a communications internship at the Los Angeles Museum of the Holocaust, which involved increasing online engagement and securing media coverage. Jane holds an MBA in Marketing from UCLA Anderson School of Management and a BA in History from Brown University.