HJ

Holly Joplin

Director - Content Marketing at CoreStack

Holly Joplin is an experienced marketing and copywriting professional with a diverse background spanning over two decades. Holly recently joined CoreStack as a Senior Marketing Copywriter in July 2022. Prior to this, Holly worked as a Content Marketing and Strategy Consultant from October 2020 to July 2022. Holly also served as a Senior Copywriter at Shipwell from April 2020 to September 2020 and as a Contract Technology Copywriter at Liaison Creative + Marketing from December 2019 to March 2020.

Holly gained extensive experience at Spiceworks, where they held the role of Senior Marketing Content Writer from October 2016 to December 2019. Holly'sresponsibilities included developing content strategies and creating a wide range of digital content for global technology clients, including Microsoft, IBM, HP, Dell, and many more.

Before their time at Spiceworks, Holly was the Marketing Manager at MicroVentures from October 2015 to September 2016. In this role, they led various marketing initiatives, managed digital advertising campaigns, and developed content for accredited investors. Some of the notable portfolio companies they worked with include Pinterest, Lyft, and Yelp.

Holly's earlier experience includes a senior role at Spiceworks as a Content Strategist and Editor-in-Chief from February 2012 to October 2015. During this time, they developed content strategies and ensured quality control for communications across the company. Holly'sclients included Microsoft, IBM, HP, and VMware, among others.

Prior to their work at Spiceworks, Holly served as a Copy Manager and Senior Writer at DeLaune and Associates, an award-winning ad agency. Holly produced advertising, marketing, and PR materials for various clients, including IBM and healthcare organizations like Austin Diagnostic Clinic and Cook Children's Medical Center.

Holly's career began at Northrop Grumman Corporation, where they worked as a Project Manager and Documentation Specialist for the Texas EBT program from 2001 to 2005. In this role, they wrote business plans, policies, compliance documents, and facilitated compliance audits.

Throughout their career, Holly also worked as a freelance documentation consultant, providing services to clients such as Eljer Industries, Coopers and Lybrand, and Alcon Systems.

Overall, Holly Joplin is a highly skilled and experienced marketing and copywriting professional with expertise in developing content strategies, producing digital content, managing marketing campaigns, and ensuring compliance with industry standards.

Holly Joplin holds a Master of Arts degree in English from the University of North Texas. Holly also obtained a Bachelor of Arts degree in English from the same university. In terms of additional certifications, they have a Grant Writing Certificate from the Center for Nonprofit Studies at ACC, obtained in December 2021. Additionally, they obtained a Teacher of English - Secondary (7-12) certification from the Texas Education Agency in May 1992. No specific start or end years for their education are provided.

Links

Timeline

  • Director - Content Marketing

    July, 2022 - present

View in org chart