Gaspar Lencastre

Gaspar Lencastre is an accomplished professional with extensive experience in e-commerce, strategic planning, and market intelligence across various sectors. Currently serving as the Director of International E-commerce, Marketplaces, Outlet, and Business Development at Tendam since 2018, Gaspar has played a pivotal role in driving online sales for multiple renowned fashion brands. Prior to this, Gaspar held significant positions at Sonae MC, where responsibilities included leading transformational projects and strategic planning, and at Lojas Americanas, where Gaspar established the Market Intelligence department and implemented key data analytics platforms. Earlier roles encompass project management and business development within banking and consulting environments. Gaspar holds an MBA from INSEAD and advanced degrees in Computer Science Engineering from prestigious institutions in Portugal.