Rosa de La Lombana Barros

Rosa de La Lombana Barros is an experienced Buying & Design Director at TENDAM, overseeing a team of 12 in product design and buying for multiple brands, with a focus on optimizing assortment structure and profitability. Prior to TENDAM, Rosa served as the Head of Wholesale for Womenswear at El Corte Inglés, managing product selection and supplier negotiations to enhance sales and margins. Experience at Amazon included roles as Fashion Indirect Business Manager and Vendor Manager, where strategic vendor relationships and selection improvements were key responsibilities. Previous positions also include sales and management roles at Elio Berhanyer, Locking Shocking, Giorgio Armani, and various commercial positions. Rosa holds an MBA from Isem - Fashion Business School and degrees from the University of Birmingham and Universidad Autónoma de Madrid, alongside specialized education in Fashion Business from St Martins College.