James Damaa

James Damaa currently serves as Senior Manager for Global Strategic Data Capability at Costa Coffee since September 2021. Previously, James held positions such as Growth Director at Publicis Emil, focusing on accelerating data and digital topics for Daimler AG, and Data Strategy Director at Wunderman Thompson UK, leading data strategy for Samsung and BT Consumer. With a career spanning over two decades in data strategy and analytics, James has developed expertise in customer journeys, CRM optimization, and performance management across various sectors including automotive, consumer goods, and telecommunications. Educational qualifications include a BSc (Hons) in Maths and Stats with Management Studies from Brunel University London.