John Segar

John Segar has extensive experience in the field of consumer insights and market research. John has held various leadership roles in well-known companies such as Costa Coffee, Insilytics Consulting, Shell, RB, Johnson & Johnson, Burger King Corporation, and HIM.

In their most recent role as the Global Head of Insight at Costa Coffee, John is responsible for providing valuable insights to support the company's global operations.

At Insilytics Consulting, John worked as a Director, offering expertise in ideation, innovation, shopper research, forecasting, and other areas to help businesses improve their performance.

During their tenure at Shell as a Global Insights Consultant, John focused on the convenience retail sector, providing valuable insights to drive business growth.

At RB, John held several leadership positions, including Global Consumer & Market Insights Director for Health and Global Consumer & Market Insights Director for Hygiene. In these roles, they led market research efforts, product innovation, launch forecasting, and other strategic initiatives for various well-known brands.

At Johnson & Johnson, John served as a Market Research Director, where they played a crucial role in driving consumer understanding and leveraging research insights to deliver innovation, advertising, and brand equity growth for the company's adult skincare brands.

Early in their career, John worked at Burger King Corporation as a Research & Planning Manager, where they conducted detailed sales analysis and performance tracking across Europe, the Middle East, and Africa.

Prior to that, John worked at HIM, a specialized shopper marketing research consultancy, where they served as a Client Service Director and an Account Executive/Analyst. In these roles, they developed research programs, managed client accounts, and provided valuable insights for retail businesses.

Overall, John Segar's work experience highlights their expertise in consumer insights, market research, strategy development, and leadership in the retail industry.

John Segar studied Geography at Royal Holloway, University of London.