Alexandra Larrue

Alexandra Larrue is a seasoned professional in e-commerce and digital strategy, currently serving as Senior Director of DTC Ecommerce for Kylie Cosmetics (Europe) and Orveda & Infiniment Coty Paris (Global) at Coty since January 2021. Previously, Alexandra was Global Ecommerce Director and an Executive Committee Member at Yves Salomon, where leadership focused on a comprehensive digital strategy and profitability management. Prior roles include Head of Ecommerce-Digital Europe at diptyque Paris, and Ecommerce & Digital Manager at DBApparel for the Wonderbra brand. Alexandra's career began with foundational digital project management roles at Clarins Group and Parfums Christian Dior. With a Master's degree in Marketing from ICN Business School and additional studies at University College Dublin, Alexandra combines extensive industry experience with strong academic credentials.