Fernanda Tamate Credidio

Fernanda Tamate Credidio is an experienced marketing professional currently serving as Diretora de Marketing at Coty since January 2024. Previously, Fernanda held various senior positions at BRF from September 2008 to January 2024, including Head of Innovation Process Management, where responsibilities included improving project development efficiency and overseeing the Portfolio Management Office. Fernanda also has experience as Executive Marketing Manager for the In Natura category, leading innovations that significantly enhanced profitability. Additional roles include system architecture consultancy and multiple category marketing manager positions, with achievements that encompassed profitable brand strategy development and successful product launches. Earlier career experiences include senior product management at Faber Castell and brand management roles at Unilever. Fernanda's educational background includes an MBA from USP and a focus on digital transformation and strategy.