Tess Perry

Tess Perry is a Senior Manager at Procter & Gamble, specializing in market growth analysis and consumer insights within the Total Beauty Care division, covering hair care, skin care, deodorants, body wash, and body lotion since April 2021. Previous roles at Procter & Gamble include managing consumer insights and data analytics for NA Hair Care brands Old Spice and Aussie. Tess has also served as an instructional assistant at the University of Michigan, coaching students on consumer research methodology, and worked as a consumer experience researcher and UX designer across various companies, including Empathic Research Group, SHEI Magazine, and URBN. Tess holds a Bachelor of Science in Information with a focus on User Experience Design and Research from the University of Michigan and has completed study abroad and summer courses at prestigious institutions.