Zeeshan Tarique is an accomplished brand management professional with extensive experience in the consumer packaged goods sector, currently serving as Senior Brand Manager for PLANTERS at Hormel Foods since June 2021. Tarique has successfully led significant campaigns, including the PLANTERS Holiday Execution campaign, driving brand equity and sustained growth. Previously, Tarique held various roles at Kraft Heinz, overseeing brand transitions, leading holiday campaigns, and managing mainstream coffee brands, achieving substantial sales increases. Additionally, Tarique's experience spans strategic pricing and promotion management and data analytics in supply chain finance. Educational qualifications include a Bachelor of Engineering from Birla Institute of Technology and an Executive Marketing program from Northwestern University's Kellogg School of Management.
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