Shafina Syafei

Shafina Syafei began their work experience in 2000 as a PR Consultant at Asia PR Consultant Sdn Bhd. Shafina then worked as a Strategic Marketing and Communications at Skali Group from 2005 to 2008. In 2009, Shafina joined Creative Advances Technology as a PR Director, and also started working at Halal Industry Development Corporation as Strategic Marketing and Communications during the same year, ending in 2013. In 2014, they began their role as the Head of the Group Public Relations and Marketing Department at Country Heights Holdings Berhad, where they also worked in branding and communications. In 2015, Shafina joined Palace of the Golden Horses as the Head of Branding and Communications, a role they held until 2020. From August 2019 onwards, they held the position of Head of Group PR & Marketing at Country Heights Holdings Berhad. Overall, Shafina has had a diverse range of roles in public relations, marketing, branding, and communications throughout their career.

Shafina Syafei attended Universiti Teknologi MARA from 1997 to 2000, where they pursued a degree in Mass Communications. Their field of study focused on Public Relations and Marketing.