Frank Van Veenendaal

Frank van Veenendaal is a respected business leader with more than 30 years of extensive cloud, customer service and sales acceleration experience. He is also known for his proven record of more than 15 years transforming emerging SaaS companies to established market leaders.

Frank served as executive vice chairman of Salesforce for three years and held a number of executive leadership positions at the company since 2001. During his tenure, he helped drive the company’s considerable growth and was one of the pioneers of enterprise adoption of SaaS solutions worldwide.

Prior to Salesforce, he served in executive sales positions at several leading high-tech companies, such as Actuate Corporation, Interleaf, Integrated Solutions, Pyramid and Harris Corporation.

In addition to Coupa, Frank currently serves on the board of directors for Onfido and ServiceMax, as well as Room to Read, a non-profit focused on girls’ education and children’s literacy.