Ralph F. is an accomplished sales professional with over two decades of experience in technology sales, specializing in procurement, finance, and cloud-based software solutions. Currently serving as Senior Strategic Account Director at Coupa since November 2024, Ralph previously held roles such as Senior Account Manager at Workday Strategic Sourcing, Senior Account Executive at Ivalua, and Regional Director Sales for Central and East Europe at GEP Worldwide. Ralph's extensive background includes a tenure as Director Sales EMEA for several international software companies and presales roles at SAP Ariba and Rational Software. Ralph's expertise lies in identifying high-value clients, managing complete sales cycles, and consistently exceeding sales targets. Ralph studied at Universität Passau.
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