Associate Director, Product Marketing

The Company  

Cover Genius is a Series D insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.   Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are Bold, Authentic, Purposeful and Inspired

Our People are not Perfect, Traditional, Complacent or Cautious

About the Role

As Associate Director of Product Marketing team, you will own developing and delivering insight, impact, and idea driven  product marketing that will prove how Cover Genius can drive profitable growth for merchants, serve all their protection needs globally through one API, and deliver best in class customer experiences. 

To succeed in this role, you will have 10+ years of B2B marketing experience, including product and/or industry marketing experience..  You will be both creative and analytical, accustomed to driving measurable results, and innovating to provide CG prospects and customers with an amazing experience.

You will work to identify and drive growth opportunities for Cover Genius.  Regular collaboration across all functional areas including but not limited to partnerships, partner services,  solution design, technology, insurance services, integration, and legal will be key to helping you drive valuable business outcomes.

What will your day look like? You will...

• Build and lead a high performing industry marketing organization that drives recognized thought leadership, delivers an incredible prospect and customer experience, and attracts, develops, and inspires world-class marketing professionals.
• Develop, deliver and continuously improve industry marketing materials to increase brand awareness, generate leads, and drive sales.
• Work with the Strategic Partnerships and Partner Services to identify target markets, develop thought leadership and product marketing materials that will help drive  partnership deals that deliver enduring value to the merchant partners.
• Develop strategic business plans outlining prospect targeting overall positioning, brand messaging and placement, performance metrics,  and marketing CRM and data strategy.
• Contribute to the development, implementation and execution during all stages of the sales  and marketing processes including brand and performance marketing, product design, sales roadmap and strategic discussions.

To help us level up, you'll ideally have:

• 10 or more years of Tech B2B marketing experience, including product and/or industry marketing.
• Proven track-record meeting and exceeding performance driven KPIs.
• Ability to pivot and change course as necessary to capitalize on market opportunities.
• A strong network of B2B marketing professionals is a plus.
• Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner.
• Exceptional written and verbal communication skills necessary. Comfortable working financial targets and business KPIs
• Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable

To be successful, you'll bring:

• First class communication skills, able to present, negotiate and influence at C-level.
• Strong strategic thinking and problem solving skills; ability to think laterally and explore creative solutions in an entrepreneurial company.
• Appetite and enthusiasm for working as part of a Series E company that is not afraid of getting their hands dirty and supporting each other.
• A proactive bias to action, comfortable being empowered to champion issues to drive change and achieve the desired results.
• Ability to build rapport and engagement with stakeholders at all levels of an organization.
• Ability to deal with ambiguity while developing and executing strategic next steps to move the sales process forward